Native Wildflower Habitat

Protected through education, conservation, planting and research.

A collage of four images: a striped butterfly on yellow flowers, a purple flower, a pinkish orchid, and a bee on a white spotted flower.

This National Wildflower Week, May 4-10, we are celebrating the connections between plants, pollinators and people!

The Latest News

Person wearing a sun hat and light blue shirt closely examines yellow wildflowers in a grassy field.
Spotlight on Volunteers!
April 20-26, 2025 is National Volunteer Week. Here at the Florida Wildflower Foundation, our greatest impact happens when we support grassroots, community-led initiatives. Read on as we celebrate some of the folks doing this incredible work.
Read more Spotlight on Volunteers!

Why plant native?

YOU can help stem the tide of global insect decline and create habitat and pathways for birds and other wildlife!

Incorporating regionally appropriate native plants into our home landscapes and other urban areas supports local biodiversity, reduces the need for fertilizers, pesticides and herbicides, and conserves water resources, all while providing food and shelter for local wildlife. 

See what’s in bloom

Explore

See how Florida’s fabulous wildflowers change seasonably across the state. You’ll find just what you need to be a wildflower tourist, whether you’re on the road or a virtual explorer.

Featured Flower Profile
Mockingbird eating a small purple American beautyberry fruit.

American beautyberry

American beautyberry (Callicarpa americana) is a woody shrub found in pinelands and hammocks throughout Florida. Its flowers are a nectar source for pollinators, while the numerous berries provide food for birds in late summer and fall.
Read more American beautyberry
Flower Fields

Drive change by purchasing the State Wildflower license plate

Play the video, then

do your part to support natural Florida’s future!