Native Wildflower Habitat
Protected through education, conservation, planting and research.
Upcoming Events
EVENT – Fall Horticultural Expo and Plant Market 2026
October 17: Join the Florida Wildflower Foundation and Bee City Gainesville at the Fall Horticultural Expo at the Alachua County Agriculture and Equestrian Center.
WEBINAR – Fragrant Native Plants for Your Yard
Join us on Wednesday, October 21 at 2pm for our webinar “Fragrant Native Plants for Your Yard” presented by Advanced Master Naturalist Barb J. Wyskowski.
EVENT – Native Plant Giveaway & Sale
Join us at Estero RiverPark in Lee County on Saturday, November 7 for a Native Plant Giveaway also featuring native plant vendors and educational opportunities!
The Latest News
Join the campaign!
This year marks a major milestone for the Foundation: 25 years of advocating for Florida’s native wildflowers. To honor that legacy — and to look boldly toward what comes next — we’re having a year-long celebration built around community, storytelling and impact.
Garden Spotlight: Carrollwood Pollinator Corridor
What began as a single Viva Florida garden in Carrollwood has grown into a connected system of habitat sites, demonstrating that when native plantings are designed with pollinators in mind, they can create pathways that sustain life.
25 Years of Conservation
At the heart of everything we do is an ethos of conservation — ensuring Florida’s native wildflowers always have spaces in which to thrive, supporting wildlife and communities alike.
Why plant native?
YOU can help stem the tide of global insect decline and create habitat and pathways for birds and other wildlife!
Incorporating regionally appropriate native plants into our home landscapes and other urban areas supports local biodiversity, reduces the need for fertilizers, pesticides and herbicides, and conserves water resources, all while providing food and shelter for local wildlife.
See what’s in bloom
Explore
See how Florida’s fabulous wildflowers change seasonably across the state. You’ll find just what you need to be a wildflower tourist, whether you’re on the road or a virtual explorer.
Featured Flower Profile
Tall goldenrod
Tall goldenrod’s (Solidago altissima) impressive display of golden flowers from late summer through fall attracts numerous pollinators, including butterflies, bees and beetles. Soldier beetles are especially attracted to the nectar-rich blooms.
