What We Do

Our Mission

The Florida Wildflower Foundation protects, connects and expands native wildflower habitats through education, research, planting and conservation.

Our Vision

Wildflowers are recognized as essential to Florida’s ecological health, economy and natural beauty.

Our Values

We work toward lasting and long-term solutions.

We believe a diverse system, whether people or plants, is always stronger and more resilient.

We pursue, share and base our work on rigorous learning and research.

We share information and educate in friendly, relevant and compelling ways.

We pursue, share and base our work on rigorous learning and research.

Our Work

Fueling flower power and feeding bees

Our work for native, natural Florida and its creatures, including the bees that feed us, depends on the generosity of our members, donors, volunteers and sponsors, and those who purchase the State Wildflower license plate.

Each time a plate is sold or renewed, $15 is donated to the Foundation. Since 2000, more than $4 million has been raised for wildflower education, planting and research across Florida.

Each $15 plate donation supports:

Planting and conservation

We provide grants for wildflowers in schools and public parks, and we work with the Florida Department of Transportation and individual counties to identify and establish wildflower areas along roadsides.

Education and awareness

Our publications, events and programs give people the tools and knowledge they need to build and enjoy urban and roadside native wildflower corridors.


Our studies are helping to grow more milkweed for Monarch butterflies, produce information on how insecticides harm Monarchs, and help farmers successfully plant and maintain pollinator habitat near crops.

Our Accomplishments

  • Saved roadside wildflowers in 33 counties and three cities through the adoption of formal resolutions.
  • Shaped policy that has reduced roadside mowing and designated dozens of new wildflower areas.
  • Developed a classroom activity guide through which kids get to know Florida’s unique flora and fauna.
  • Teamed with schools, nature centers, botanical gardens, and city, county and state parks to establish hundreds of wildflower plantings that connect people to native, natural Florida.
  • Changed public perceptions that inadvertently damage Florida’s environment.

Reports and Financials

Our strategic plan guides programs and grant-making

The Foundation’s bylaws are available by request. Email info@FlaWildflowers.org

Help feed the bees that feed us

The State Wildflower license plate provides funds for pollinator pathways along Florida’s roadsides.