Pictured above: Buttonsage (Lantana involucrata) by Alan Cressler, courtesy of Lady Bird Johnson Wildflower Center; taken at Bahia Honda State Park. Click on terms for botanical definitions. View post as a PDF.

Buttonsage (Lantana involucrata) is a woody, evergreen shrub that produces dense clusters of small, fragrant, whitish to lavender flowers. Leaves are oppositely arranged, ovate to elliptical in shape, with toothed margins and a rough upper surface. They are aromatic when crushed. Its fruit is a small, purplish-black drupe.

Buttonsage occurs naturally along coastal strands, dunes, hammocks, and pinelands in coastal counties from Pinellas (on the west) and Brevard (on the east) south to Monroe and into the Keys.

Family: Verbenaceae (Vervain or verbena family)
Native range: Coastal counties from Pinellas (west) and Brevard (east) south to Monroe and into the Keys
To see where natural populations of Buttonsage have been vouchered, visit florida.plantatlas.usf.edu.
Lifespan: Perennial
Soil: Well-drained, sandy soils
Exposure: Full sun to minimal shade
Growth habit: 3–5’ tall with 1–5’ spread
Propagation: Seed
Florida regions of landscape suitability: Central, South
Garden tips: Buttonsage is an excellent addition to tropical and subtropical butterfly gardens as its nectar is attractive to a variety of butterflies and other pollinators and it blooms year round. It is drought- and salt-tolerant. It also works well as a hedge plant.

Caution: Do not confuse this with its non-native relative, Lantana strigocamara, which has larger, more colorful blooms, but is highly invasive and thus should be avoided. Lantana strigocamara is the species typically found at big box retail garden centers. Be sure to inquire with staff to ensure you are purchasing the native species, or visit a nursery that specializes in native plants. For more information on the invasive Lantana strigocamara, visit the UF/IFAS Center for Aquatic and Invasive Plants’ species page.

Buttonsage is often available at nurseries that specialize in native plants. Visit PlantRealFlorida.org to find a native nursery on your area.

Learn more about Buttonsage from the Florida Native Plant Society and the Institute for Regional Conservation.