The mission of the Florida Wildflower Foundation is to enrich lives with Florida native wildflowers through education, planting and research  projects.


The Foundation is the worldwide ambassador for inspiration on and information about Florida native wildflowers. Wildflowers in La Florida are recognized as vital to the state’s culture, economy, ecology, and beauty. By 2020, the Florida Wildflower Foundation plans to achieve the following:

  • Highly Visible Roadside Wildflowers – Highly visible naturally occurring and planted wildflower areas are managed along all of Florida’s interstate and scenic highways.
  • Research – Adequate and reliable funding is allocated to scientific research that will increase the natural presence and commercial production of native wildflowers throughout the state.
  • Elementary Education – Classroom worksheets and activities about native wildflowers are integrated into statewide curriculum standards.
  • Wildflower Tourism – The abundant seasonal color and beauty of native wildflowers has established Florida as a destination for wildflower tourism, much as New England is known for fall foliage.
  • Wildflower Festivals – Seasonal festivals throughout the state spotlight spring and fall wildflowers.
  • Florida Wildflower Symposium ­– The Foundation's annual symposium is the premier event of its kind in the Southeast.

Strategic Plan

In January 2013, the Foundation’s board of directors, executive director and invited guests participated in a workshop to update FWF's strategic plan. That “roadmap” for the future sets forth goals for the next decade and is used to guide programs and grantmaking.

Download the Foundation’s strategic plan.

Download the 2013-14 Annual Report


The Foundation's bylaws are available by request. Email info@FlaWildflowers.org.

Be part of the plan

In addition to membership, you can contribute directly to the Foundation's work in several ways. The quickest and easiest is to make a donation  through PayPal. You also can donate through the Community Foundation of Central Florida, which provides extensive information about the Foundation's organizational habits, or at your workplace through EarthShare.

Make a special gift through PayPal

Member or EarthShare

Community Foundation of Central Florida

The Foundation is listed by GuideStar, which carefully screens nonprofit organizations.

What we do

The Florida Wildflower Foundation is a 501(c)3 nonprofit organization whose mission is to enrich lives with Florida’s native wildflowers. With donations made with the sale of each State Wildflower license plate, the Foundation funds research, education and planting projects statewide. Since 2000, more than $3 million in tag donations have supported projects that build awareness and knowledge of native wildflowers and plants and their roles in Florida’s ecosystems.

To accomplish its goals, the Foundation teams with like-minded organizations, including the Florida Native Plant Society, Florida Association of Native Nurseries, Florida Federation of Garden Clubs and Florida Master Gardeners – all of which are represented on its board. It is a founding member of the Florida Native Plant Partnership and a member of the Florida Forever Coalition.

Putting your money to work for Florida's wildflowers

Since 2000, the Foundation has collected more than $3 million in donations made through the sale of the State Wildflower license tag.

To support its research efforts, the organization in 2007 established the Gary Henry Research Endowment Fund at the University of Florida, named for its first executive director. The endowment soon will support a graduate student working full-time on native wildflower research projects.

The Foundation seeks to one day establish a wildflower center that features educational exhibits and classrooms, research facilities and native wildflower and plant demonstration gardens.

Each $15 donation:

  • Provides funds for native wildflower education, research and planting projects statewide.
  • Supports the native plant and wildflower seed industries by increasing product demand.
  • Builds awareness and knowledge of native wildflowers and plants.
  • Beautifies Florida through wildflower seeding, planting and conservation projects.
  • Builds and promotes wildflower ecotourism and its enormous economic and ecological benefits.
  • Supports partnerships with like-minded agencies and organizations that strengthen wildflower conservation and protection.

Meet our staff and Board of Directors

The Florida Wildflower Foundation board of directors consists of up to 15 representatives from environmental organizations and entities statewide. The board conducts business meetings four times per year, with monthly phone conferences in between.

Terry Zinn, Chair


Terry has represented the Florida Wildflower Seed and Plant Growers Association on the Foundation's board since 2007. He formerly chaired the Foundation's research committee.

He has practiced environmental law since 1984 and holds a bachelor's degree in biology and a master's degree in wildlife ecology. Prior to entering law, Terry was a biologist in governmental and private consulting firms. He served as a senior attorney for the Florida Department of Transportation's District 2 from 1992 to 2007, and spent 10 years on the Executive Council of Environmental and Land Use Law Section of the Florida Bar Association.

In 2003, he became a founding member of the Florida Wildflower Seed and Plant Growers Association. Wildflowers of Florida Inc., his Alachua County farm, produces 30 species of native wildflower seed. Terry also conducts research at the farm while maintaining a part-time environmental law practice and serving as an adjunct law professor at the University of Florida.

Keri Byrum, Vice Chair
Keri Byrum


Keri Byrum is the Assistant Director at Harry P. Leu Gardens in Orlando and a Florida Certified Horticulture Professional. Keri received her bachelor’s degree from the University of Northern Iowa and her master’s degree from the Longwood Graduate Program at the University of Delaware.

Her passion for horticulture and gardening is evident in every piece of writing or demonstration she presents. Keri can often be found working in her own garden with her two dogs and three chickens following behind.

Lisa Roberts, Executive Director



Lisa Roberts became the Florida Wildflower Foundation’s executive director in 2008. Under her direction, the Foundation established its annual Florida Wildflower Symposium and the popular Seeds for Schools, Viva Florida and La Florida Community Plantings grant programs; launched a new website and wildflower research literature database; developed multiple publications, including a Panhandle brochure that outlines wildflower viewing routes, and much more. Before joining the Foundation, Lisa worked at the Orlando Sentinel for many years as an editor and writer, during which she often wrote about Florida's outdoors. She serves on VISIT FLORIDA's Culture, Heritage and Nature Tourism committee, and is a certified Florida Master Naturalist and a member of the Florida Wildflower Foundation and Florida Native Plant Society.

Stacey Matrazzo, Program Manager



Stacey Matrazzo joined the Florida Wildflower Foundation in 2015 as its program manager. Before that, she worked for the Foundation for several years as a contractor. She is an environmental educator with a bachelor's degree in Environmental Studies and a masters of Liberal Studies from Rollins College, is a certified Florida Master Naturalist and an active member of the Florida Native Plant Society. She is a native Floridian who spends much of her free time kayaking, hiking, birding and photographing Florida’s amazing natural environments.

Marissa Kaprow, Treasurer


Marissa Kaprow is a CPA with Ruggiero, Martinez and Norton, P.A., in Winter Park.  Originally from California, she has lived in Florida since 2000. She received her bachelor’s degree in economics and international relations from the University of Southern California and a masters in accounting from the University of Central Florida.  She has two children who she enjoys introducing to the beauty of the Florida outdoors.

Dena Wild, Secretary

Dena Wild’s career as city planner/urban designer spanned 35 years. She worked in cities throughout the country maintaining through design the character of traditional neighborhoods and commercial districts that were being affected by redevelopment. During her tenure with the City of Orlando, she was Chief Planner for Urban Design, which included overseeing the public art and historic preservation programs. She also taught urban design as a University of Central Florida adjunct professor.

Upon retirement, Dena’s focus shifted from urban design to urban horticulture. She is actively involved in educating people about all aspects of home horticulture through the Orange County Master Gardening program, speaking engagements, classes, and writing for Florida Gardening. Her civic involvement also includes being a docent for the Orlando Museum of Art, member of City of Orlando’s Historic Preservation Board, and education chair for the Central Florida Herb Society.

Dena holds a master’s degree in Urban and Regional Planning from the University of Oregon. Her urban horticulture education includes “hands-in-the-dirt” experience, post-graduate studies in landscape architecture at the University of Colorado, the Boulder and Orange County Master Gardener programs, and the University of Florida’s Best Management Practices for the Green Industry. Dena’s free time is spent in her lawn-free yard, traveling and reading.

Nancy Bissett


Nancy Bissett is a horticulturist, restoration ecologist and botanist with The Natives Inc., a Davenport, Fla., firm offering services in consulting, ecological restoration, landscape architecture, and a native nursery. As the developer of The Natives nursery, Nancy has experimented with the propagation and growth of many natives plants, including grasses, wildflowers and rare species. She has developed techniques for restoring many upland communities, including scrub, sandhill and flatwoods, from site preparation and planting to direct-seeding native groundcovers and weed control. Nancy also has developed and enacted direct-seeding projects for state agencies, water management districts, mitigation banks, mined lands, developers and corporations. As a botanist, she has assisted with monitoring research projects for The Nature Conservancy, Florida Fish and Wildlife and others. She has performed various rare plant and vegetation surveys, and also helped federal, state and local authorities find and evaluate rare plant communities.

Gary Henry
Gary Henry

Gary graduated from the University of Florida in 1971 with a Landscape Architecture degree and immediately joined the Florida Department of Transportation. During the next 30 years, he was responsible for a variety of agronomic and horticultural programs. In 1972, he began developing the department's Wildflower Program.

In 1996, he began working with the Florida Federation of Garden Clubs to establish the State Wildflower license plate, which went on sale in May 2000. Soon afterward, he became a founding member of the Foundation.

Gary, a member at large on the board, retired from FDOT in 2001 and served as the Foundation's Executive Director until January 2008. He enjoys woodworking and quilting.

Vince Lamb, Immediate Past Chair

Vince Lamb is a Florida native, a nature photographer and a certified Florida Master Naturalist. After a career in computer software engineering, he now spends much of his time as a volunteer for environmental organizations. Vince frequently leads field trips and organizes environmental education events. He is an active member of the Florida Native Plant Society. For more than two years, he has led efforts to maintain the native plant garden at Viera Regional Park in Brevard County. With fellow photographer Charlie Corbeil, Vince led a photography workshop at the 2011 FWF Wildflower Symposium. Vince also serves on an advisory committee for the Brevard County Environmentally Endangered Lands Program and as treasurer of the Friends of the Carr Refuge, a support organization for the Archie Carr National Wildlife Refuge. His wife, daughter and grandson are often involved with Vince in outdoor activities including wildflower gardening.

Anne MacKay
Anne MacKay

Anne, a native Floridian, helped create the State Wildflower license tag in 2000, through which thousands of Floridians annually make donations to support Florida's wildflowers. She also is a founding member of the Foundation, representing the Florida League of Cities. She also mentors a child in the state's Guardian ad Litem program.

Anne chaired the board from 2004 to 2009. During her tenure, the Foundation established grant programs that annually provided more than $100,000 for native wildflower research, planting and education projects statewide.

Anne is also a Master Gardener and an elder in the Presbyterian church. Her hobbies include watercolor painting, gardening and reading. She lives in Lake Weir and North Carolina with her husband, former Florida Gov. Buddy Mackay. The couple has four children and eight grandchildren.

Carolyn Schaag
Carolyn Schagg

Carolyn Schaag helped found the organization and establish the State Wildflower license tag. She represents the Florida Federation of Garden Clubs on the Foundation board. She is also a member of the Foundation's Finance and Education committees.

She has served as treasurer of non-profit organizations for 38 years and on FFGC's board for 27 years. She was the group's president from 1999-2001 and served 14 years on its Executive Board and four years as treasurer.

Carolyn holds FFGC's certification as a Master Flower Show Judge, Environmental Consultant, Landscape Consultant and Gardening Consultant. She enjoys counted cross-stitch, jigsaw puzzles and travel.


Meet our partners and sponsors

The Foundation is grateful for the support provided by our partners and sponsors. These include:

Stephen H. Goldman FoundationWildflowers of Florida Inc.Whole Foods Market, Winter Park •  E.O. Dunn Foundation • Jelks Family Foundation • Gary Henry 

  Florida Invasive Species Partnership